Newsletters usually only get a short attention

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For example, pay attention to meaningful alt texts or, for certain target groups, to simple language. Structure and content Think about a sensible structure . First, plan what content and elements your mailing should contain and develop the structure from these. A linked table of contents makes the overview easier. Does your newsletter only cover one topic or does it contain several articles? For a longer newsletter, a linked table of contents can make sense.

The text length should not be too long.  span, so keep it short Chinese Singapore Phone Number List and make your content as succinct as possible. The subject line is the door opener. This should arouse curiosity and not be too long (around 45 characters). Avoid spam signals such as completely capitalized words or multiple question or exclamation marks. Don't forget the pre-header.




If possible, match this with the subject line - in addition to it, in order to arouse the appropriate interest in the inbox. Make sure the newsletter text is easy to read . It is particularly important that the contrast between text and background is sufficient and that the font size is not too small. Make images the right size. Save the images in the correct size before placing them in the mailing.

Although it is possible to scale these down in the template, unfortunately they are displayed in their original size in some email clients and thus destroy your layout Think of a meaningful call to action . The button should have a prompting or activating effect and be placed in a clearly visible place. It is also important here that the button stands out from the background. Are you also active on social media ? Then integrate your channels into your template and ideally offer the opportunity to like and share products or posts.